Sandi Kecanovic
Individual
Development.
For players, coaches and parents.
Football training, mental training and individual coaching – tailored to each person's challenges and goals. I also offer practical workshops for coaches, parents and clubs.
Development is individual.
Everyone brings their own experiences, strengths and challenges. That is why my work starts with listening, understanding and identifying personal goals. Whether on the football pitch or in conversation, the focus is on coaching that fits the person and their situation.
01 — What I offer
Individual
Coaching
For players, coaches and parents – with different needs and a personalised approach.
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01
Players
Individual football training, mental training and match analysis. Depending on your needs, we work on technical and tactical skills, awareness, decision-making, confidence and handling pressure. Sessions may take place on the pitch, in conversation or through match footage.
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02
Coaches
Individual coaching on communication, leadership, handling pressure, self-reflection and personal development. The focus is on real situations from everyday coaching and your own growth.
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03
Parents
Individual coaching around expectations, communication, emotions and your role in your child's sporting environment. The aim is to better understand situations and develop supportive ways of responding to challenges.
02 — Mental Training
Mental Training
Mental training explores thoughts, emotions, habits and responses to challenging situations. Depending on your goals, sessions may include breathing techniques, mindfulness, visualisation, reflection and self-regulation tools. Available to players, coaches and parents. Sessions are available both in person at my practice at Soccerbase and online via video call.
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01
Mental Training
Understanding thoughts, emotions, behaviours and patterns that influence your performance.
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02
Nervous System Regulation
Learning to recognise your internal state and developing tools to regulate yourself under pressure.
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03
Mindfulness & Awareness
Improving your ability to stay present and direct your attention to what matters.
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04
Visualisation
Using mental imagery to prepare for situations, strengthen confidence and reinforce desired behaviours.
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05
Breathing & Relaxation
Using breathing, Yoga Nidra and other relaxation techniques to reduce unnecessary tension and develop greater control of your internal state.
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06
On-Pitch Application
When useful, we transfer mental skills directly onto the football pitch and into football-specific situations.

1:1
1:1 Mental Training
Individual support for people who want to perform at a high level while developing a better understanding of themselves.
There is no standard program because there is no standard person.
We start by understanding where you are, what is currently limiting you and what you want to change. From there, we develop an individual process.
- Understand
- Train
- Apply
- Reflect
Mental Strength is a skill.
And skills can be trained.
Calm is a performance skill.
Pressure doesn't only affect your thoughts. It affects your entire system.
Your breathing changes. Your muscles become tense. Your attention narrows. Decisions can become rushed. Situations that normally feel manageable can suddenly become difficult.
That is why my work goes beyond positive thinking and motivation. A major part of Mental Performance is developing the ability to recognise and regulate your internal state.
Through breathing, mindfulness, visualisation, Yoga Nidra and deep relaxation, we work on accessing a calm and focused state more consistently.
The goal is not to always feel relaxed.
The goal is to stay in control when pressure increases.

03 — On the pitch
Individual
Football
Training
On-pitch training focused on individual development of technique, awareness, decision-making and football-specific skills.
Available as individual or small-group sessions.
04 — Match Analysis
Match Analysis
We review a full 90-minute match using video footage. The focus is on match situations, decisions, positioning and opportunities for individual improvement.
05 — Beyond football
Performance has no boundaries.
Football is my main area of expertise, but pressure is not limited to sport. Entrepreneurs, leaders and other performance-driven individuals face many of the same challenges: expectations, responsibility, uncertainty, difficult decisions and stress.
I offer 1:1 Mental Training for performance-driven individuals outside of football who want to develop greater self-awareness, emotional regulation, focus and confidence under pressure.
The environment may be different. The ability to regulate yourself and access your performance when it matters remains essential.
06 — Workshops
Workshops & Programmes
Practical workshops for coaches, parents, teams and organisations. Topics may include values, fixed and growth mindset, communication, mental strength, handling pressure and self-regulation. Content and format are adapted to the audience.
- Values & role modelling
- Fixed & Growth Mindset
- Communication & expectations
- Mental strength
- Handling pressure
- Self-regulation
The focus is not only on understanding Mental Performance theoretically. Participants leave with practical tools they can apply in their everyday environment.
07 — Podcast
Alles ist Mental
A podcast in the making: conversations about mindset, personal growth, different life journeys and the questions life brings – beyond football, too.
Conversations. Perspectives. Inspiration.
08 — Prices
What it costs
Clear rates for the individual work. Every process starts by understanding what you need, so we agree on the format that fits before we start.
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Mental Training
60 min · €100 per session
- Intro session
- €100
- 5-session block
- €500
- 10-session block
- €1,000 11 sessions
In person in Vienna or online.
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Individual Football Training
60 min · €80 per session
- Trial session + debrief
- €100
- 5-session block
- €400
- 10-session block
- €800 11 sessions
Groups & teams on request.
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Match Analysis
Review of a 90-minute match
- Analysis, approx. 2 hours
- €120
We analyze the entire match, focusing on both individual and group tactical aspects of the game.
All prices are final prices for private clients. No VAT is charged under the Austrian small business scheme (Kleinunternehmerregelung, § 6 Abs 1 Z 27 UStG). Workshops for teams and organisations are quoted individually, depending on group size, format and duration.
09 — Reviews
Your experience counts.
If working with me moved you forward, I would appreciate a short Google review. It helps others decide whether it fits for them.

09 — About
Sandi Kecanovic
Football Coach (UEFA B Licence) | Certified Mental Trainer
I am a UEFA B-Licence football coach and Dipl. Mentaltrainer, specialising in individual development and Mental Performance.
My work in football has shown me that ability alone does not determine performance.
- What happens when pressure increases?
- What happens after a mistake?
- Can you stay present when situations become difficult?
- Can you access your abilities when they matter most?
These questions led me deeper into mental training, mindfulness, visualisation, relaxation and nervous system regulation. Today, I combine mental training with practical football experience to help people better understand themselves and develop the mental skills required to perform under pressure.
My work combines practical football experience with mental training and individual coaching. I work with players on and off the pitch and also support coaches and parents with personal and football-related challenges. I additionally facilitate workshops on mental and interpersonal topics.
- UEFA B Licence
- Dipl. Mentaltrainer
- Vienna, Austria
10 — Work with me
Interested in
working together?
Whether it is individual training, mental training, match analysis or a workshop, feel free to get in touch.
- Mental training
- Football training & match analysis
- Workshops